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XIANZAIYUANTOU

鲜在源头

Fresh Produce Supply Chain & E-commerce

XIANZAIYUANTOU is a fresh-produce supply chain and e-commerce platform delivering verifiable freshness from farm to table through origin-direct sourcing, an end-to-end cold chain and blockchain traceability.

The platform runs direct-sourcing bases across 6 provinces and more than 15 partner production regions, supported by a three-tier cold-chain network of central, regional and forward warehouses with four temperature zones and 24-hour monitoring.

Every item passes five quality-control checkpoints and carries a unique traceability code — scan it to see origin, pesticide-residue reports and harvest time — with mini-program and app ordering across major e-commerce channels.

  • Fresh E-commerce
  • Cold Chain
  • Blockchain Traceability
  • Origin-direct Sourcing
XIANZAIYUANTOU

Related Investment Areas

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Reshaping the full agricultural chain — from planting and livestock to breeding and food safety — with AI, IoT and biotechnology.

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